Public Relations
Identifying facts and opportunities of relevant to our clients to publish news that can create prestige and business for customers.
The work consists in writing and spreading:
press releases
launching of products
new partners
annual statements
hiring executives
participation in events
success stories
articles
Organizing Press Meetings
Carvalho Comunicação accumulates great experience in the organization of events to journalists and editors, including informal contacts to approximate media and customers.
Our consulting in this area means helping the customer on interviews and following journalists during work trips. It also includes events - press meetings, which can go from breakfasts, lunches, dinners and cocktail parties to technical events - focused on spreading information about products and services.
Brand Monitoring
Carvalho Comunicação plans and accomplishes researches destined to evaluate the level of participation of a brand on the market and, also, the way effective and potential clients, suppliers, business partners and the competitors sees that brand.
Crises Management
The consulting role is to have pro-active attitude in keeping control of the information spread about a crises situation, and even transforming it into an opportunity of creating and projecting the image of a solid company, capable of facing and overcoming adversities.
Clipping Intelligence
Carvalho Comunicação checks daily the news in different media to notice how the client's market is performing. The idea is to maintain the company well informed of everything related to its activities. The clipping is made by subject, name (of company or products), market sectors, competitors, media and regions.
Direct Communication
Carvalho Comunicação consults companies on planning, writing, editing and graphic following house organs, newsletters, folders and other editorial products.
Media Training
How to have a good relationship with the media? What and how to say? What not to say? How to keep control and answer to all captious questions?
Carvalho Comunicação answers these and more questions on training courses destined to prepare executives for assuming firmly the position of spokesman for the company on its relationship with the press.
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